Grab Your Assets
This podcast is for founders, brand builders, and caffeinated dad-preneurs trying to scale something meaningful on zero sleep and too many Slack notifications. Hosted by Adam Garceau, it’s a no-fluff breakdown of what works in CPG marketing—plus a few side tangents you didn’t know you needed.
Episodes
5 episodes
Caffeine, Chaos, and Sometimes Dress-Up - The Life Operating System Every Entrepreneur Dad Needs
How do you build a life operating system that prioritizes family, health, and success—without burning out?In this episode, I guide you through my dadpreneur framework—a minimalist, powerful approach to scheduling your time,...
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Season 1
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Episode 5
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29:52
Forget Consistency—Start with Volume: My Podcast Content Stacking Method
How do you turn 1 hour of talking into 3 months of content that actually builds your brand?In this episode, I walk you through my full podcast-to-content engine—a repeatable system for turning one podcast recording into 30+ reels,...
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Season 1
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Episode 4
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37:46
Why Your Content Isn’t Working (And How to Fix It)
Most brands are telling the right story—but at the wrong time. In this episode, Adam breaks down the Customer Awareness Matrix, a simple framework for aligning your content with the five key stages of buyer awareness: unaware, problem aw...
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Season 1
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Episode 3
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14:19
Diagnose Before You Deploy: The Strategy Most Marketers Skip
Welcome back to the Grab Your Assets Podcast. In this episode, Adam breaks down what most CPG brands—and agency bros—get completely wrong about strategy: they skip straight to tactics.This isn’t another “just post more UGC” ep...
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Season 1
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Episode 2
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33:46
Why I’m Building Grab Your Assets (While Running on Caffeine and Chaos)
Welcome to the very first episode of the Grab Your Assets Podcast, hosted by Adam Garceau — creative director, strategist, Army Reservist, father of two, and founder of Grab Your Assets, a creative agency based in St. Ge...
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Season 1
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Episode 1
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20:12